Laruce Beauty Luxury Makeup Tools

Elegance meets durability. Vegan, cruelty-free brushes built to last
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VEGAN · CRUELTY-FREE
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100% Cruelty Free And Vegan Friendly

In recent years, there’s been a lot of talk amidst both professionals and the public alike about the importance of using cruelty-free (or vegan) beauty products.

Why the change in attitude, when for centuries animal ingredients such as fish scales (used in lipsticks and eyeshadows to create shimmer) or animal hairs (for makeup brushes) were the industry standard?

From ethical arguments about animal cruelty to environmental impact, the landscape of the beauty industry is changing very quickly.

Explore Brush Sets

The only brush set you will ever need
Explore laruce brush sets

Explore laruce brush sets

The only brush set you will ever need

Featured collection

Ipsy Customer Review

These are amazing brushes! Blended my makeup nicely. Picks up a lot of pigments brushes are so soft and the handles are a perfect size to hold.

a_thompson0330

Ipsy customer review

These brushes are amazing, they are everything that I need. I had put off getting new ones for a while and I am so happy I did. I love love love this brush set. And the packaging is so cute!

am_wilsey

About LARUCE Brushes

We at LaRuce Beauty believe everyone should have the right tools to create their own unique, authentic style, which is why we’ve created our own vegan, hypoallergenic line of professional quality makeup brushes! At LaRuce we understand the importance of using vegan friendly ingredients to help reduce our environmental impact. Express your artistry as only you can, using our 100% cruelty free products.

Precision only a LARUCE product can provide.
Explore LARUCE eye brushes

Explore LARUCE eye brushes

Precision only a LARUCE product can provide.

Featured collection

Shadow LR110

$28

Small Angle LR138

$30

Angled Shading LR117

$28

Tapered Blending LR140

$28

Lash & Brow LR133

$24

Blending LR112

$28

Pencil LR103

$28

Liner LR101

$26

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Customer Testimonial

Looove this the packaging was so cool n cute these are a bit heavy but i love them the only reason i gave a 4 star is bc it has bigger brushes in them which i don't really need but i will def use one of them for my highlighters bc i have so many different shades lol but i def highky recommend brand and product.

babe031

Ipsy Customer Review

LOVE LOVE LOVE 💜💜💜

sue6713

Ipsy Customer Review

These brushes are simply luxurious. They feel as soft as a feather but have great depth to apply makeup evenly. I definitely recommend these to anyone that is looking for a great brush set. 💜

bobbiadington

Durable Beauty Brushes

Whether you're a makeup artist using our compact case to transport your brushes or a beginner who’s looking to glam up their morning routine, LaRuce Beauty has you covered! Our 100% cruelty-free, vegan brush sets are elegantly designed, with professional quality and longevity in mind.

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